Where we really come from...
If I am a Spanish journalist woman who has spent 21 years in Spain, 1 year in Belgium, 3 years in Congo and 4 years in Italy, who am I really? Am I just a Spanish citizen? Ok, I grew up in Spain, so obviously every time that I think of going back to my roots I come back to Merida, my Spanish town. But also when I’m there and I talk to my Spanish friends and family, I can’t forget the first day that I went to visit my Congolese friends at home and they offered me saka-saka (a typical Congolese food); I worked and paid my taxes in Belgium and now I receive my mail in Italy …I think that’s life, real life! So I’m not an ordinary national Spanish citizen because the way I interact with other people is influenced by my former life lessons.
So can you imagine how a person whose father is Russian, mother Italian, who has spent years living in Spain and France can say about where she or he comes from? And no, it’s not an extreme example, today the globalization system can easily show us thousands of people with this profile. That is why this video touched me, because it was explaining real life and not frontiers, not nations but local habits and customs that in my case, still now, are part of me, as are Spanish omelettes, cured ham or the siesta! All these former experiences took me to where I am now, so I believe this concept really suits me: I’m a multilocal person, and not a national person.
Coming back to today, now I live in Milan. I’m a multicultural consultant and I work for BOnBoard, a recruitment agency specialized in multicultural profiles that also guides the internationalization process of Italian companies. We focus on who has an international background, like second generation people, Erasmus or Leonardo program participants…etc.
Every day, companies try to enlarge their possibilities looking for new international markets. As we all already know, the former economic-leading nations are in crisis and there is an outburst of new powerful countries. But to get to know how to manage the whole internationalization process, it’s necessary to think about cross-cultural strategies, that means to consider the characteristics of the country you are approaching. Otherwise, the business will inevitably fail.
So companies like BonBoard and platforms like Check-in Europe are a “must” in our society. They are the bridges between these new professional figures which are multicultural people (persons who have interacted/lived/ come from two or more different cultures) and companies which want to face and begin an internationalization path. From my point of view, this is how the world is running right now.
By Laura Diaz Calvo
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